Privacy Policy – Wyse Advisory
Last updated: November 2025
This Privacy Policy explains how Wyse Advisory (“we”, “us”, “our”) collects, uses, discloses and protects personal information when you use our website wyseadvisory.com.au and any related landing pages or online forms that we control (together, the “Website”).
We aim to manage personal information in an open and transparent way and to handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), to the extent they apply to us.
By using our Website or submitting personal information through it, you agree to the handling of your personal information as set out in this Privacy Policy. This Policy does not apply to third-party websites that we link to, or to offline employee records.
2. Who we are
This Privacy Policy applies to Wyse Advisory in relation to its Website and online enquiry channels.
Entity: Wyse Advisory Pty Ltd
Website: https://wyseadvisory.com.au
Email: contact@wyseadvisory.com.au
In this Policy, “personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable. “You” and “your” mean any individual who visits the Website or submits personal information through it (for example, as a business owner, buyer, adviser or other enquirer).
3. Personal information we collect via the Website
The types of personal information we may collect through the Website include:
Contact and identification details
- Name
- Job title / role
- Business name and structure
- Email address
- Phone and mobile numbers
- Suburb, state or other location details you provide
Business and deal information (high level)
- Industry and approximate size of your business
- High-level financial or transaction details you choose to provide in a form or message (for example turnover ranges, approximate profit, deal size bands, preferred transaction size)
- Your goals and preferences in relation to selling, buying, valuing or growing a business, as described by you in a form or message
Website and technical data
- IP address and approximate geographic location
- Device identifiers and browser type
- Pages visited, time spent, referring URL and clickstream data
- Information collected via cookies and similar technologies (see the Cookies and analytics section below)
Other information you submit
- Any additional details you provide in free-text fields (for example, “How can we help?”) or in documents you upload via the Website.
We do not knowingly collect sensitive information (such as health information, political opinions or criminal records) via the Website and we ask that you do not include such information in online forms or uploads.
4. How we collect information via the Website
We collect personal information through the Website when you, for example:
- complete and submit a contact, enquiry or “Free Assessment” form;
- request a call-back or book a phone appointment using an embedded booking tool;
- click through from an advertisement or email to a landing page and submit your details;
- email us using an email address listed on the Website (for example via our Contact page); or
- interact with Website features that require you to enter information.
We may also collect limited personal information automatically through cookies, tags, scripts and similar technologies when you browse the Website (see the Cookies and website analytics section).
If you later communicate with us by phone, email or video call as a result of a Website enquiry, the information you provide in those follow-ups may be stored together with your Website-derived record.
5. Why we collect and use Website-derived information
We collect, hold and use personal information obtained via the Website where reasonably necessary to:
- receive, review and respond to your online enquiry;
- conduct an initial discussion or assessment to understand your situation and determine whether you may be a good fit for our services;
- gather information needed to prepare a personalised quote for paid valuation, brokerage or advisory services, if appropriate;
- follow up with you about your enquiry by phone, email or SMS;
- maintain our Website-sourced CRM records and track the status of leads and opportunities;
- improve the Website, user journeys and content based on how visitors use it; and
- manage our risk, enforce our terms and comply with legal obligations (for example, record-keeping and responding to lawful requests).
We only use or disclose personal information collected via the Website for the purposes described in this Privacy Policy, for related purposes that you would reasonably expect, where you have consented, or as otherwise permitted or required by law.
6. Direct contact and follow-up (no newsletters)
We do not use the Website to subscribe people to a general email newsletter or mass marketing list.
However, when you submit your details via the Website, you acknowledge that we may:
- contact you by phone, email or SMS to discuss your enquiry and provide an initial assessment;
- contact you to request further information to prepare a personalised quote for paid valuation or other services; and
- follow up with you where we reasonably believe a specific business sale, acquisition or advisory opportunity is relevant to the goals you described in your Website enquiry.
Where any email or SMS constitutes a commercial electronic message under the Spam Act 2003 (Cth), we aim to comply with the requirements for consent, identification and a functional unsubscribe, in line with guidance from the Australian Communications and Media Authority (ACMA).
You can tell us at any time that you do not wish to receive further follow-up communications about additional services or opportunities (beyond essential service or legal communications).
7. Disclosure of Website-derived personal information
We may disclose personal information collected via the Website to:
- our directors, staff and contractors who need the information to respond to your enquiry or manage Website-generated opportunities;
- professional advisers and consultants who assist us (for example, law firms, accounting firms or IT advisers);
- technology and cloud service providers that support the Website and related systems (for example, hosting, analytics, CRM, call booking and email platforms);
- potential buyers, sellers or their professional advisers in connection with a potential or actual business sale or acquisition, where the information you submitted is relevant and appropriate safeguards (such as confidentiality arrangements) are in place;
- regulators, government agencies or dispute resolution bodies, where required or authorised by law; and
- any other third party where you have expressly authorised the disclosure.
Some of our service providers or their data centres may be located outside Australia. Where practicable, we take reasonable steps to ensure that overseas recipients handle personal information in a manner consistent with the APPs (for example, through contractual terms or use of reputable providers).
8. Website data security
We take reasonable steps to protect personal information collected via the Website from misuse, interference and loss, and from unauthorised access, modification or disclosure. Measures we may use include:
- secure website hosting and HTTPS encryption;
- access controls and credentials for admin areas and systems connected to the Website;
- limiting access to Website-derived personal information to personnel who need it; and
- using reputable third-party plugins and services and keeping them reasonably up to date.
No website or internet transmission is entirely secure. While we strive to protect personal information, we cannot guarantee absolute security.
9. Retention and deletion of Website-derived information
We may retain personal information collected via the Website for as long as reasonably necessary to:
- manage and track Website-generated enquiries, quotes and engagements;
- maintain business records and comply with applicable legal obligations (for example, tax and record-keeping laws); and
- manage risk and potential disputes.
When Website-derived personal information is no longer required for any permitted purpose and we are not required by law to retain it, we will take reasonable steps to de-identify or securely delete it.
10. Access and correction
You may request access to personal information we hold about you that was collected via the Website, or ask us to correct information that you believe is inaccurate, out of date, incomplete, irrelevant or misleading.
We will respond to access and correction requests within a reasonable time and in accordance with the Australian Privacy Principles. We may need to verify your identity before providing access or making corrections. In some cases we may refuse access or correction in line with legal requirements; if so, we will explain why (where reasonable) and outline your options.
To request access or correction, please contact us using the details in the How to contact us section below.
11. Cookies and Website analytics
The Website may use cookies and similar technologies (such as pixels, tags and scripts) to:
- enable core functionality (for example, session management and security);
- remember user preferences where applicable;
- collect anonymous or aggregated statistics about how the Website is used; and
- help us understand the performance of particular pages or campaigns.
We may use third-party analytics and optimisation services (for example, Google Analytics or similar tools) that collect information such as your IP address, device and browser type, pages visited and time spent on pages, referring site and clickstream behaviour. For more information about how Google handles data, you can visit Google’s partner sites policy.
Most web browsers allow you to control cookies through settings. If you disable or block certain cookies, some parts of the Website may not function as intended.
12. Anonymity and pseudonymity (Website)
Where it is lawful and practicable, you may choose not to identify yourself, or to use a pseudonym, when interacting with the Website (for example, browsing our content without filling in forms).
However, if you submit an enquiry form and wish to receive a meaningful assessment or a personalised quote, we will need accurate contact and business details to respond properly.
13. Third-party websites and embedded services
The Website may contain links to third-party websites and embedded content or tools from third parties (for example, booking widgets, maps or videos).
We are not responsible for the privacy practices of those third parties. Their handling of your personal information will be governed by their own privacy policies, not this one. We recommend you review their policies before providing personal information to them.
14. Questions, concerns and complaints
If you have a question or concern about how we handle personal information collected via the Website, or you wish to make a privacy-related complaint, please contact us using the details below.
15. How to contact us
Privacy Contact – Wyse Advisory
Email: contact@wyseadvisory.com.au
Please include your name, contact details and a brief description of your concern. We will acknowledge your enquiry or complaint and aim to respond within a reasonable time.
If you are not satisfied with our response, you may be entitled to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) .
16. Changes to this Website Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the Website or legal requirements.
The updated version will be published on this page and will apply from the date it is posted. We encourage you to review this page periodically to stay informed about how we handle personal information collected via the Website.
