Ecommerce Business Brokers & M&A Advisors (A$1M–$50M+)
Confidential, senior-led advice to sell, buy, or value an ecommerce business Australia-wide — with buyer-grade preparation that stands up to diligence.
- Confidential sale, merger or acquisition pathway
- Senior broker led from first call to settlement
- Transaction strategy + deal structuring support
- Ecommerce-specific diligence support: pipeline quality, warranties, compliance and recurring revenue
Book a Confidential Strategy Call
We respect your privacy. Your details are used only to contact you about your assessment.
- Confidential
- Australia-Wide
- Senior-led
- Valuation-Led Negotiation
- Buyer Screening
Buy, Sell, or Value a Ecommerce Business
Ecommerce deals move fast — but buyers move faster when the numbers are clean, the traffic is defensible, and the operating model isn’t held together by the owner’s inbox. If you’re considering a sale (or an acquisition), you need clarity on value, risk, and terms before you disclose anything meaningful.
Wyse Advisory helps you present an ecommerce business the way sophisticated buyers assess it: maintainable earnings, repeatable acquisition, resilient fulfilment, and controlled platform risk — with a process that protects confidentiality from day one.
SERVICES
Our Services for Ecommerce Owners and Buyers
Tailored Brokering and M&A Advisory
Structured sale execution for businesses typically valued A$1M–$50M+—from positioning and preparation through to buyer engagement, negotiation, due diligence coordination and completion. This increases buyer confidence and protects sale price.
Valuations and Sale Readiness Assessments
A commercial, decision-grade valuation approach focused on what serious buyers care about: maintainable earnings, contract strength, margin resilience, customer concentration, safety/compliance and working capital. This increases buyer confidence and protects sale price.
Buyer Representation and Acquisition Screening
We help buyers filter opportunities quickly and commercially — assessing quality of earnings, customer cohorts, channel durability, supplier exposure, operational constraints and integration effort.
Transaction Support and Deal Structuring
Support on key terms that materially affect net outcomes—earn-outs, retention risk, working capital mechanisms, warranties/indemnities, transition arrangements and milestone definitions. This increases buyer confidence and protects sale price.
WHY WYSE
Why Choose Wyse Advisory
Senior-led, confidential process designed for owner-operators and sophisticated buyers
Valuation logic aligned to how buyers assess risk, transferability and earnings qualit
Clear guidance on what to fix before going to market (not mid-diligence)
Negotiation support that protects value across price, terms and transition
Practical structuring support for project-based revenue, recurring service contracts and mixed income models
Australia-wide reach with a process built to minimise disruption to staff, customers and suppliers
Channel dependency & platform risk assessment (Meta/Google/Amazon/Shopify)
Margin bridge + inventory/working capital mechanics (buyers care a lot here)
Transfer plan: domains, IP, supplier accounts, ad accounts, analytics access, customer data handling (privacy)
The Current Market
Online retail has been structurally elevated: ABS reported seasonally adjusted online retailing sales of $4.7b in June 2025 and +13.0% through-the-year in that final Retail Trade release.
Australia Post’s eCommerce Report 2025 notes 2024 set new online shopping records, with 9.8m households spending more than $69b online.
Buyers increasingly focus on compliance and customer experience — ecommerce businesses carry the same consumer-law responsibilities as physical retailers (returns, refunds, representations, delivery issues).
GST and cross-border rules can impact margin for digital products and imported services; tax treatment should be understood early in any transaction.
Cyber and data handling are diligence issues, not “IT details” — ACSC guidance highlights baseline controls (MFA, patching, backups) expected of well-run businesses.
If personal information is part of operations, privacy obligations can affect diligence and sale processes, including how data is shared with prospective buyers.
BOOK CALL
Take the First Step Towards Your Best Deal Outcome
In a short, confidential call, we’ll help you:
- Indicative valuation range + key assumptions
- Top 3 buyer risks (and how to fix them)
- Deal structure options (inventory / working capital / earn-out)
- Next-step plan and timeline
Book a Confidential Strategy Call
We respect your privacy. Your details are used only to contact you about your assessment.
What Buyers Pay For in Ecommerce: Defensible Traffic + Repeatable Unit Economics
In ecommerce, buyers don’t just buy revenue — they buy repeatable acquisition and maintainable margin. A business that relies on one paid channel, one marketplace, or one “hero product” with shrinking contribution margin will usually attract heavier diligence and tougher terms.
Buyer confidence rises when the model shows: (1) diversified demand generation (owned + paid + partners), (2) clean cohort retention and repeat purchase, (3) contribution margin that holds after shipping, returns, and ad spend, and (4) an operating system that survives platform policy changes.
Common seller pain points we hear:
“If I stop running ads for two weeks, sales drop off a cliff.”
“Our revenue is great — but buyers keep questioning the true margin.”
“Everything runs through me — suppliers, fulfilment, customer issues.”
“We have the data, but it’s messy across platforms and tools.”
Sector expertise
Brand-led customer demand, retention, and margin control — with a focus on cohorts and contribution margin.
Marketplace-Led Sellers (Amazon / eBay / Catch)
Marketplace dependency, account health, policy risk, and concentration — plus true unit economics after fees.
Subscription & Replenishment Models
Churn, cohort retention, CAC payback, and operational consistency — with clean metrics buyers can underwrite.
Omnichannel Retailers (Store + Online)
Channel conflict, fulfilment design, inventory allocation, and reporting clarity across POS and ecommerce.
B2B Ecommerce / Wholesale Portals
Contracted revenue, pricing discipline, customer concentration, and fulfilment/service levels.
Note: Asset-heavy, regulated-category, or data-sensitive ecommerce businesses can require specialist diligence across compliance, privacy, and operational controls.
WHAT BUYERS SCRUTINISE
Ecommerce-Specific Value Drivers Buyers Will Scrutinise
For DTC branded ecommerce
Contribution margin bridge (COGS, freight, returns, payment fees, discounts)
Channel mix and dependency (Meta/Google/TikTok/email/SMS/SEO/affiliates)
Cohort retention: repeat rate, LTV, refund/return rates, chargebacks
Supplier resilience: lead times, exclusivity, MOQ terms, currency exposure
Ops maturity: SOPs, customer service SLAs, fulfilment performance, QA
For marketplace-led ecommerce
Account health and policy compliance; risk of suspension and how it’s managed
SKU concentration and defensibility (brand registry/IP where applicable)
True profitability after platform fees, storage, promotions and returns
Review velocity, listing quality, and competitor dynamics
Working capital profile: inventory turns, stranded stock, ageing provisions
For specialist/recurring/compliance-heavy ecommerce
Privacy and customer data handling (what’s collected, where it’s stored, who can access it)
Security controls and incident readiness (MFA, backups, access logs)
Consumer law practices: representations, delivery terms, returns/refunds workflow
Vendor stack risk: key apps, integrations, contracts, and platform reliance
Clean reporting: GA4, attribution approach, and reconciliation to financials
FAQs
Ecommerce Business FAQs
How is a ecommerce business typically valued?
Most buyers focus on maintainable earnings (often EBITDA or seller discretionary earnings depending on scale) adjusted for owner add-backs, channel risk, working capital needs, and inventory quality. The “multiple” is heavily influenced by traffic defensibility, margin stability, and operational maturity.
What documents do buyers ask for early in ecommerce due diligence?
Expect platform access evidence (store backend), GA4 reporting, ad account performance, SKU-level margin, inventory reports and ageing, supplier agreements, fulfilment/3PL terms, returns/refunds metrics, and reconciled financials that tie performance data back to the accounts.
What are the most common issues that reduce value in ecommerce deals?
Buyers typically discount valuation (or change terms) when they see high channel dependency, unclear attribution, weak contribution margin after shipping and returns, poor inventory discipline, supplier fragility, or customer concentration. Another common issue is when performance data can’t be reconciled to the financial statements — even strong revenue can be treated cautiously if it can’t be verified cleanly.
How do I reduce reliance on the owner in a ecommerce business?
Document SOPs, standardise supplier and fulfilment workflows, delegate customer service and marketing execution, and ensure performance reporting is repeatable. Buyers want to see that the business runs on systems — not the owner’s personal knowledge.
How long does it typically take to sell an ecommerce business?
Timeframes vary based on scale, channel mix, and how “buyer-ready” the reporting is. A well-prepared ecommerce business with clean financials, validated traffic sources, and tidy operations can move faster through buyer screening and due diligence. If analytics, margins, inventory, or supplier terms need work, the process often takes longer because buyers will require deeper verification and may push for stricter terms.
Should I sell the company, the business assets, or the website and brand only?
Ecommerce transactions can be structured as a share sale or an asset sale, depending on risk, contracts, IP, employees, tax considerations, and buyer preference. Buyers often prefer asset deals to isolate risk, while sellers may prefer structures that simplify transfer and maximise certainty. Your best option depends on what needs to transfer (domains, trademarks, supplier agreements, ad accounts, customer data) and how liabilities and warranties are handled. (General information only — get legal/tax advice for your situation.)
How We Help
How It Works — Our Stress-Free 5-Step Process
1. Confidential Discovery & Appraisal
Complimentary, no-obligation valuation of your rent roll.
2. Market Preparation
Professional prospectus and promotion via our network of pre-qualified buyers.
3. Buyer Matching & Screening
Every inquiry is vetted for financial and operational fit.
4. Negotiation & Contracting
We handle negotiations, heads of agreement, and due diligence.
5. Smooth Settlement & Handover:
Post-sale support for minimal client attrition and a seamless transition.
Let's Unlock Your Business's True Potential.
We’ll help you maximise value, plan a strategic exit, or identify the right acquisition—confidentially, clearly and with disciplined execution.
- Know what your ecommerce business is worth (and why)
- Identify the fastest “value lift” improvements buyers will pay for
- Move forward with a confidential, senior-led plan
15–20 minutes. Confidential. No obligation. We respond within 1 business day.
