Coffee Roasting Business Brokers $1M–$50M+

Confidential, Australia-wide advice to sell, buy or value a wholesale coffee roasting business — without unsettling key accounts, staff, or suppliers.

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Buy, Sell, or Value a Coffee Roasting Business​

Wholesale coffee roasting businesses are valued on repeatability: stable accounts, consistent product quality, and margin that holds when inputs move. Buyers will test customer concentration, pricing discipline, supplier continuity, and how dependent the operation is on the owner.

Wyse Advisory helps you get clarity on value, risk and deal terms. Sellers get discreet market execution and buyer-grade preparation. Buyers get acquisition screening and commercial diligence support — so decisions are made on facts, not assumptions.

SERVICES

Our Services for Coffee Roasting Owners and Buyers

Business Brokerage & M&A Advisory

Discreet sell-side execution from positioning and buyer targeting through to negotiation and close — structured to protect relationships and commercially sensitive information.

Valuations and Sale Readiness Assessments

Indicative valuation ranges and a practical sale-readiness plan focused on earnings quality, add-back substantiation, documentation, and operational transferability.

Buyer Representation and Acquisition Screening

Shortlisting, commercial review and risk flagging — helping acquirers focus on the right opportunities and avoid time-consuming deals that won’t survive diligence.

Transaction Support and Deal Structuring

Data room build, working capital logic, due diligence coordination, and transition planning — keeping the process controlled from heads of agreement to completion.

WHY WYSE

Why Choose Wyse Advisory

Senior-Led Execution

Clear accountability from first call to close

Buyer-minded positioning

To reduce perceived risk before going to market

Evidence-led valuation logic

Tied to maintainable earnings and defensible KPIs

Confidentiality-first approach

Suited to relationship-led wholesale revenue

Practical readiness support:

Customer concentration narrative, documentation, and clean reporting

The Current Market

Why Now is the Time to Act

  • Food safety standards place obligations on Australian food businesses around producing safe food and hygiene practices — buyers increasingly expect documented, scalable controls. 

  • If you sell packaged product, country-of-origin labelling rules apply to most food sold in Australia — buyers will review label compliance and claim substantiation as part of diligence. 

  • Coffee roasting is commonly assessed within broader ABS food manufacturing classifications for benchmarking and context during valuation discussions. 

  • GST treatment can affect pricing, invoicing and margin presentation; the ATO’s food industry issues register includes guidance relevant to coffee bean scenarios (seek advice on your facts). 

  • Where a roasting business also has retail/café activity, buyer scrutiny typically increases on training, hygiene controls, premises, and equipment standards. 

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Wholesale Account Defensibility & Pricing Pass-Through: The Value Multiplier

In wholesale coffee roasting, buyers are buying future purchase orders. Value often increases when revenue is defensible, pricing is governed (not reactive), and QC is repeatable without the founder. That’s why sophisticated buyers focus on evidence: retention history, account coverage, service standards, and a pricing method that protects margin when green coffee and packaging costs move.

Different models create different buyer logic. Hospitality-led wholesale roasters are judged on account stickiness and service delivery. Contract/private label roasters are judged on specs, traceability, change control and commercial terms that protect margin and reduce disputes.

Common seller pain points we hear:

  • Our customers are loyal — contracts will scare them off.

  • We can’t raise prices; cafés will leave.

  • QC sits with one head roaster — it isn’t documented.

  • Our financials don’t split wholesale vs other channels clearly.

FAQs

Coffee Roasting Business FAQs

Most buyers value a coffee roasting business on maintainable earnings (often EBITDA or an owner-operator equivalent), then adjust for customer concentration, margin defensibility, and transferability without the owner.

Common early requests include financials and BAS summaries, add-back support, customer concentration reports (revenue and margin), supplier terms, SOPs/QC records, asset registers, and documentation supporting labelling or product claims.

Document roasting profiles and QC procedures, assign ownership of key wholesale accounts to staff, build a second-in-command, and track KPIs that prove consistent outcomes without you on-site.

Buyers assess supply continuity, pricing variability, contract terms, and whether your pricing model can absorb input movement without compressing margin.

Buyers typically model a “normalised” level of working capital (inventory, payables, receivables) and will scrutinise stock turns, supplier terms and debtor days.

Not always — but you do need defensibility: documented pricing practices, account history, service cadence, and a transition plan that reduces churn risk.

Let's Unlock Your Business's True Potential.

We’ll help you maximise your business value, plan a strategic exit, or identify the right acquisition—all with confidentiality, clarity, and confidence.

Request Your Free Assessment or Strategy Call

Start the conversation today. No obligations, just expert insights.

Request Your Free Assessment or Strategy Call

Start the conversation today. No obligations, just expert insights.

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